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jeremy kuhles

The Importance of Being There — How Experience Enhances Writing

Updated: Jan 5, 2023



I had the privilege of writing an article about Mitsubishi Fuso's concept truck, the NOMADPro — a sleek workplace-on-wheels that "redefines the meaning of remote work, offering users the function of an office alongside the ability to get away from it all." This was a really fun project, and I am proud of the result. However, I took away more than a written piece to add to my CV.

I joined the photoshoot as a make-shift "model" to experience the truck's functionality and get a sense of its potential. Simulating a workday, I cracked open my laptop and began work. While drinking a fresh cup of coffee and enjoying a crisp autumn breeze blowing off the Japanese mountains, I genuinely felt a sharpened sense of concentration and motivation for the workday ahead. And experiencing the truck — a blend of smart function and neat Japanese design — from a user perspective allowed me to understand more deeply the thought and ingenuity that had gone into its creation.


This project was a stark reminder of the importance of experience in the writing process.

It is probably self-evident, but this project was a stark reminder of the importance of experience in the writing process. In a time of tight deadlines and budgets — not to mention the internet at our fingertips — it can be easy to forego the experience and replace it with desk research. But the NOMADPro will always remind me about the importance of being there.


Not long after the article was published, this super-cool truck started to gain traction online. The distinctive truck began to appear on sites like designboom and hypebeast, and also in non-English language media, such as La Gazzetta dello Sport in Italy and Der Standard in Germany.


How cool to see this hip piece of machinery capture people's imaginations.


(I took the key image just before we wrapped for the day. It was a beautiful scene...and freezing cold 🥶)




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