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Online Study and ON the Tokyo Streets — Living a Digital Marketing Lesson

jeremy kuhles

A group of enthusiastic runners from ON Run Club Tokyo
ON Run Club Tokyo staff and runners

Last week, I embarked on two seemingly disparate yet surprisingly interconnected endeavors. Firstly, I started an online digital marketing course with the London Business School: Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond. This decision was motivated by a desire to enhance my skill set and acquire a robust understanding of digital marketing. As my responsibilities at work have expanded to include elements of digital direction, I felt compelled to deepen my knowledge in this field. The initial pre-recorded classes and live sessions proved insightful and inspiring, and it's been great fostering connections with like-minded individuals worldwide who share a common goal.


As I ran alongside ON staff, I realized I was living out a fundamental marketing lesson.

Simultaneously, I discovered that ON, my favorite running brand, was hosting a weekly run club in Tokyo, starting from their Harajuku store and winding through the backstreets of central Tokyo. I joined the free event, and much like my experience in the digital marketing course, I found myself effortlessly connecting with a diverse group of people bound by a shared love for running and the ON brand. And as I ran alongside ON staff, I realized I was living out a fundamental marketing lesson.


The first couple of digital marketing classes have emphasized the significance of brands establishing connections with their audience, primarily through social media and content marketing, and my run with ON stressed the power of physical connection. It reminded me that, in today's digital era, the tangible, physical element should not be underestimated as a powerful means of forging meaningful connections.



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